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Mobile Marketing to Help Green our Planet?

I read a very interesting article in The Toronto Star that talks about the waning popularity of the car culture among today’s youth (Olive: Youth steer clear of car culture). Essentially the premise is...

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Memorable Moments from May 3rd Mobile Giving Forum

“We are all pioneers of this channel and the definition of this channel” said Jim Manis, Chairman of the Mobile Giving Foundation at its first Mobile Giving Forum, held at the Metropolitan Hotel in...

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Are Tradeshows The Real Life LinkedIn?

With Cornerstone attending several upcoming events this fall, I started to think about why it was worth our while to sponsor and exhibit at these events year after year. Then suddenly, a nostalgic...

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Blogging FOR Your Customer

We hear a lot about “customer engagement”, but what is it really? The answer is – It’s any content that might draw a customer into your product space. Blogging has great potential to do this.  Not only...

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Mobile Making Headlines

Here at Cornerstone, we help our clients find and keep good customers. So we’re interested in any consumer trends that impact how people relate to marketers and brands. The “mobile migration” may be...

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Direct Marketing In The Summertime

Spring has sprung. The grass is almost green. People are outside. What does this mean? 1) That location based tools are ‘off the hook’ busy. Recently, according to Marketing Magazine, a Yoga company...

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Five Big Mistakes Retailers Are Making On Google

1) Forgetting To Protect Their Brand The greatest Shoemaker went to an auction. What was up for grabs? The Google Search Keywords – Greatest Shoemaker. In the audience, loudly bidding, sat hundreds of...

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Why Google Analytics Is Your Most Important Tool As You Go Mobile

You know the saying you are richer than you think? According to Mobile Fundraising expert Philip King, you are already more mobile than you think! Our interview with him reveals the importance of...

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Let’s Chat At ArtezInterAction!

Today is the ArtezInterAction event held today at MaRs Innovation and it will sure to be a room full of avid Fundraisers looking for ways to overcome challenges and share success stories. We want to...

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